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I’m Florin Matei,
UI/UX Designer
Led and coordinated a multidisciplinary UX team to enhance customer and employee experiences
This is Modal 1
In the rapidly evolving agricultural sector, efficiency, accuracy, and real-time data management are crucial for sustainable growth. WeAgri is a comprehensive farm management platform designed to streamline agricultural operations, optimize workflows, and provide valuable insights for farmers and agribusinesses. The application centralizes farm-related data, facilitates collaboration, and enhances decision-making through digital transformation.
WeAgri is a digital platform for farmers and agricultural managers, providing solutions for monitoring resources, managing daily activities and making informed decisions based on real data. In a field where efficiency and cost optimization are essential, WeAgri comes to the rescue with an intuitive interface and functionalities adapted to the needs of users.
Modern agriculture faces numerous challenges, from rising operational costs and market fluctuations to a lack of digitalization and difficulties in managing resources. Many farms still use traditional planning methods, based on spreadsheets or even paper, which leads to inefficiency, financial losses and decisions based on intuition rather than hard data.
Our solution was to turn these challenges into opportunities by providing farmers with an intuitive digital platform that would allow them to:
WeAgri was developed as an intelligent farm management system, integrating key functionalities to enhance efficiency and decision-making.
PixlVisn is one of the top 5 VFX academies in the world, training future industry professionals in high-end visual effects. With a rapidly growing student base and an increasing need for efficient course management, the academy required a custom-built platform to streamline class scheduling, live seminar interactions, assignment tracking, and student progress monitoring.
The goal of this project was to design and develop a fully integrated learning management system that would enhance the teaching experience, improve student engagement, and optimize administrative workflows. My role in this project combined UX/UI Design and Project Management, ensuring that both usability and operational efficiency were at the core of the platform’s development.
PixlVisn, a globally recognized VFX academy, faced significant challenges in managing its rapidly expanding curriculum and student base. The existing systems were fragmented, leading to inefficiencies in scheduling, course management, and student progress tracking.
As the Lead UI/UX Designer and Project Manager, I played a dual role in shaping the PixlVisn VFX School Management System. My responsibilities covered both designing an intuitive user experience and ensuring the project’s successful execution.
The PixlVisn VFX School Management System was designed as a comprehensive, all-in-one platform that streamlined course management, live seminars, student progress tracking, and assignment evaluation for one of the top VFX academies in the world. Our solution focused on usability, efficiency, and seamless collaboration between students, professors, and administrators.
The PixlVisn VFX School Management System significantly improved the efficiency of academic operations, enhanced the learning experience, and optimized professor-student interactions. The impact was measurable across multiple areas:
ProUnity is a leading workforce management platform that connects businesses with top-tier freelancers and staffing agencies. Operating in Belgium and the Benelux region, the platform simplifies the hiring process, contract management, and project tracking, making it easier for companies to source, manage, and retain external talent.
As the demand for flexible work arrangements and contingent workforce solutions grows, ProUnity plays a crucial role in bridging the gap between businesses and skilled professionals. However, as the platform scaled, it faced usability challenges that impacted both hiring managers and freelancers. My role was to enhance the user experience by optimizing workflows, improving interface design, and ensuring seamless interactions between all stakeholders.
This case study outlines the UX transformation journey, highlighting the key challenges, research process, and innovative solutions implemented to improve user engagement and efficiency. 🚀
As ProUnity expanded, the platform faced several UX challenges that impacted user efficiency and satisfaction. These challenges stemmed from the increasing complexity of managing multiple stakeholders—businesses, freelancers, and staffing agencies—each with distinct needs and workflows.
With these pain points in mind, my goal was to streamline the user experience, optimize workflows, and enhance the overall usability of the platform to drive engagement and efficiency. 🚀
As a UX Designer at ProUnity, I played a critical role in redesigning the platform to enhance usability, streamline workflows, and improve overall engagement for businesses, freelancers, and staffing agencies. My responsibilities spanned end-to-end UX design, from research and strategy to wireframing, prototyping, and usability testing.
In today's fast-paced eCommerce ecosystem, online sellers struggle to efficiently manage their products across multiple marketplaces. OnePlatform was designed to bridge this gap by providing a centralized hub where sellers can manage listings, track performance, and optimize sales across 200+ marketplaces.
My role involved leading the UX/UI design process to create a seamless, scalable, and user-friendly platform that simplifies multi-channel selling while boosting operational efficiency.
At Indagra, one of the largest agricultural expos in Europe, collecting relevant farmer data was a major challenge. Traditional paper-based methods were slow, error-prone, and inefficient for post-event follow-ups.
To solve this, we developed a digital incentives application used by event promoters to streamline data collection and optimize lead generation. The result? Over 400 high-quality leads gathered efficiently, forming a valuable database for WeAgri’s future outreach and marketing efforts.
My role was to design and oversee the development of a seamless, user-friendly mobile application tailored for quick data entry and lead validation in a fast-paced event environment.
Indagra attracts thousands of farmers, but capturing relevant information was problematic:
The goal was to eliminate inefficiencies and implement a fast, error-free, and digital solution to maximize lead capture.
As the Lead UX Designer & Project Manager, I ensured the app was intuitive, efficient, and met the needs of both promoters and farmers.
MedLife, one of the largest private healthcare providers, faced a challenge in managing family medicine appointments efficiently. Patients struggled with long waiting times, inefficient scheduling systems, and difficulty in accessing available slots. On the other hand, doctors and clinic staff lacked a structured tool to streamline appointment management.
To address this, we designed a digital appointment system that enables patients to book consultations quickly while giving doctors an intuitive platform to manage their schedules seamlessly.
The result? Faster appointment booking, reduced administrative workload, and improved patient satisfaction.
In an era where customers demand instant support and seamless digital experiences, Raiffeisen Bank sought to enhance its online customer service. Traditional call center support was overwhelmed, and response times were increasing, leading to customer frustration.
To solve this, we designed and implemented Timea AI Chatbot, an intelligent banking assistant capable of answering customer inquiries 24/7, streamlining support processes, and improving user satisfaction.
Managing insurance claims and auto leasing has traditionally been a complex, slow, and paper-heavy process. Customers often struggle with delayed approvals, lost paperwork, and lack of transparency, while companies face high operational costs and inefficiencies.
To solve these challenges, we developed Financial Services, a comprehensive digital platform that simplifies insurance management and auto leasing processes. This platform enables policyholders, insurers, and leasing companies to collaborate seamlessly, reducing manual work and accelerating approvals.
vidaXL is a leading international eCommerce retailer, operating in over 30 countries and selling through multiple online marketplaces such as Amazon, eBay, and Allegro. Managing such a vast presence across different platforms posed a significant logistical and operational challenge for sellers.
To address this, we developed a centralized seller platform that allows merchants to manage their products, pricing, inventory, and orders across multiple marketplaces simultaneously, reducing manual work and operational complexity.
Greece is one of the world’s top travel destinations, attracting millions of tourists annually. However, travelers often face challenges when booking stays, activities, and excursions, as information is scattered across multiple platforms, and many local experiences remain difficult to access online.
GreeceApp was created to solve this. Partnering with the Greek Ministry of Tourism, we built a one-stop travel booking platform that allows tourists to seamlessly plan their entire Greek vacation—from accommodations and local experiences to exclusive cultural activities and island hopping tours.
The legal system can be complex, time-consuming, and frustrating for both lawyers and clients. Keeping track of multiple cases, deadlines, and court rulings across different jurisdictions requires hours of manual work and constant monitoring.
JuristHub was built to solve this. A powerful court case monitoring platform, it provides automated tracking, real-time notifications, and AI-powered insights to help legal professionals stay ahead of their cases efficiently.
In the digital economy, freelancers, entrepreneurs, and businesses frequently deal with multiple currencies. However, converting funds between different accounts and currencies often comes with hidden fees, slow transactions, and poor exchange rates.
FlipX, a currency converter integrated into Payoneer, was designed to solve this.
By providing transparent, instant, and cost-effective currency conversion, FlipX enabled users to seamlessly manage their finances across multiple currencies and international markets.
Altex is one of the largest electronics and home appliances retailers in Romania, serving millions of customers across physical stores and its eCommerce platform. However, the mobile shopping experience was outdated, slow, and inefficient, leading to low engagement and high cart abandonment rates.
I led the complete UX/UI redesign of the Altex mobile app, focusing on performance, usability, and a seamless omnichannel experience. The goal was to create an intuitive, fast, and feature-rich shopping experience that aligned with modern customer expectations.
In the modern health and wellness industry, engagement and motivation are key factors in driving long-term user success. Many users struggle with consistency in tracking their health goals, leading to drop-offs in app usage.
To address this, we developed a gamification feature within the Healthy mobile application, designed to encourage users to maintain healthy habits through rewards, challenges, and interactive elements.
My role was to conceptualize, design, and implement this gamification system, ensuring that it enhanced user motivation while seamlessly integrating into the app’s existing ecosystem.
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